"While styling guests, she no longer felt the need to walk away to answer the phone. Instead, she set up Numa to greet and respond to callers on her behalf. Numa saved Joy the feeling of worry or regret that not answering a call might mean missing possible new business. She was also relieved to have Numa help filter her calls, saving her from solicitors or spam. All Joy had to do was take a quick look at her phone or tablet to see who was calling and what they needed."